New York · Meta Ads Management
Meta Ads for Paving Contractors in Troy, NY
Facebook and Instagram campaigns that show your driveway and parking lot work to Troy-area homeowners and property managers before they search.
Market snapshot
- Population
- 50K
- County
- Rensselaer County
- Paving season
- May–October
- Campaigns live by
- March
- 10K+ places ≤25 mi
- 9
- Nearest large metro
- Boston · 136 mi
Meta Ads audiences around Troy
The 10-mile audience around Troy (about 300,000) is modest, so most campaigns use the 15 to 25 mile ring.
| Radius from Troy | 10K+ places | Combined population |
|---|---|---|
| 5 miles | 3 | 97,400 |
| 10 miles | 6 | 300,000 |
| 15 miles | 8 | 386,000 |
| 25 miles | 9 | 414,000 |
Communities for before-and-after ads near Troy
| Community | Distance | Direction from city | County |
|---|---|---|---|
| Watervliet, NY | 1 mi | west | Albany County |
| Cohoes, NY | 3 mi | north | Albany County |
| Latham, NY | 4 mi | west | Albany County |
| West Albany, NY | 5 mi | southwest | Albany County |
| Albany, NY | 6 mi | southwest | Albany County |
| Roessleville, NY | 6 mi | west | Albany County |
| Schenectady, NY | 14 mi | northwest | Schenectady County |
| Rotterdam, NY | 15 mi | west | Schenectady County |
Grouped by distance from Troy for separate ad sets: Inside 5 miles: Watervliet, Cohoes and Latham; 5 to 10 miles: West Albany, Albany and Roessleville; 10 to 15 miles: Schenectady and Rotterdam.
Audiences overlap with Albany (6 mi) and Schenectady (14 mi); contractors covering both should run one campaign with a shared radius rather than two competing ones.
Commercial audiences and timing in Troy
Property manager and HOA campaigns cover Albany County (251K), Schenectady County (86K), Berkshire County (MA) (57K), Rensselaer County (50K) and Saratoga County (28K). Troy's May–October season sets the calendar: Mar–Apr sends sealcoating reminders to past customers, May–Oct rotates project carousels, Nov–Apr retargets visitors and builds warm audiences. Capital region; residential demand.
How Troy compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Troy, NY | — | 414K | May–October | March |
| Albany, NY | 6 mi | 386K | April–November | February |
| Schenectady, NY | 14 mi | 432K | May–October | March |
| Rutland, VT | 71 mi | 16K | May–October | March |
| Springfield, MA | 71 mi | 1.0M | May–October | March |
| Utica, NY | 82 mi | 105K | May–October | March |
FAQ
Meta Ads in Troy: common questions
How many people can Meta Ads reach near Troy?
Counting places of 10,000+ residents: about 97,400 within 5 miles, 300,000 within 10 and 414,000 within 25 miles of Troy. Meta's estimate counts active users, so it will differ.
When should Troy contractors run sealcoating reminder ads?
During Mar–Apr, ahead of Troy's May start, so past customers book before the schedule fills.