New York · 15 markets
Marketing for Asphalt Contractors in New York
Seasonal Google Ads, Meta Ads, SEO and AI search campaigns for paving, sealcoating and pavement repair contractors in 15 New York markets.
Seasonal Planning
New York paving seasons
Paving seasons across our 15 New York markets range from April–November (7 cities) and May–October (8 cities).
Climates in these markets: cold-winter. Together the 15 cities have a GeoNames population of about 9.6 million; the largest are New York City (8.2M), Buffalo (258K) and Rochester (210K). We time campaign launches to each city's season, going live 6 to 8 weeks before the season starts in seasonal markets and pacing budgets year-round where the weather allows.
April–November season (7 cities)
Campaigns live by February; off-season Dec–Mar.
- New York City, NYPop. 8.2M · 231 places ≤25 miMassive commercial market; permit planning critical.
- Yonkers, NYPop. 201K · 220 places ≤25 miNYC metro; residential and commercial.
- Albany, NYPop. 98K · 8 places ≤25 miState capital; government and commercial.
- New Rochelle, NYPop. 80K · 224 places ≤25 miWestchester County; high-value residential.
- Mount Vernon, NYPop. 69K · 226 places ≤25 miNYC metro; residential and commercial.
- White Plains, NYPop. 58K · 161 places ≤25 miWestchester County; high-value commercial.
- Hempstead, NYPop. 56K · 179 places ≤25 miLong Island; residential and commercial.
May–October season (8 cities)
Campaigns live by March; off-season Nov–Apr.
- Buffalo, NYPop. 258K · 13 places ≤25 miVery short season; lake-effect snow.
- Rochester, NYPop. 210K · 4 places ≤25 miShort season with strong repair demand.
- Syracuse, NYPop. 144K · 3 places ≤25 miCentral NY; short season; university.
- Schenectady, NYPop. 65K · 10 places ≤25 miCapital region; residential and commercial.
- Utica, NYPop. 61K · 2 places ≤25 miCentral NY; residential demand.
- Troy, NYPop. 50K · 9 places ≤25 miCapital region; residential demand.
- Niagara Falls, NYPop. 49K · 13 places ≤25 miTourism market; commercial and residential.
- Binghamton, NYPop. 46K · 3 places ≤25 miSouthern tier; residential demand.