Texas · 29 markets
Marketing for Asphalt Contractors in Texas
Seasonal Google Ads, Meta Ads, SEO and AI search campaigns for paving, sealcoating and pavement repair contractors in 29 Texas markets.
Seasonal Planning
Texas paving seasons
Paving seasons across our 29 Texas markets range from Year-round (22 cities), March–November (5 cities) and October–April (2 cities).
Climates in these markets: hot and humid, hot desert, semi-arid and humid subtropical. Together the 29 cities have a GeoNames population of about 11.7 million; the largest are Houston (2.3M), San Antonio (1.5M) and Dallas (1.3M). We time campaign launches to each city's season, going live 6 to 8 weeks before the season starts in seasonal markets and pacing budgets year-round where the weather allows.
Year-round season (22 cities)
Campaigns run all year with monthly budget changes.
- Houston, TXPop. 2.3M · 34 places ≤25 miYear-round paving; manage summer heat for crew safety.
- Dallas, TXPop. 1.3M · 39 places ≤25 miStrong commercial parking lot market.
- Austin, TXPop. 932K · 11 places ≤25 miFast growth drives new construction paving.
- San Antonio, TXPop. 1.5M · 7 places ≤25 miYear-round with mild winter peak.
- Fort Worth, TXPop. 833K · 27 places ≤25 miDallas-Fort Worth metro; commercial and residential.
- Arlington, TXPop. 388K · 38 places ≤25 miDFW metro; entertainment and commercial.
- Corpus Christi, TXPop. 324K · 2 places ≤25 miCoastal market; port; commercial paving.
- Plano, TXPop. 284K · 30 places ≤25 miDFW suburb; corporate and residential.
- Garland, TXPop. 237K · 30 places ≤25 miDFW suburb; residential and commercial.
- Irving, TXPop. 237K · 46 places ≤25 miDFW; corporate hub; commercial paving.
- Frisco, TXPop. 154K · 27 places ≤25 miFast-growing DFW suburb; new construction.
- McKinney, TXPop. 163K · 19 places ≤25 miFast-growing DFW suburb; residential.
- Brownsville, TXPop. 184K · 2 places ≤25 miBorder market; coastal; residential.
- Pasadena, TXPop. 154K · 27 places ≤25 miHouston metro; industrial; commercial paving.
- Mesquite, TXPop. 145K · 27 places ≤25 miDFW suburb; residential and commercial.
- Killeen, TXPop. 141K · 6 places ≤25 miMilitary base; residential and commercial.
- McAllen, TXPop. 140K · 11 places ≤25 miBorder market; commercial and residential.
- Beaumont, TXPop. 118K · 7 places ≤25 miPetrochemical hub; industrial paving.
- Round Rock, TXPop. 116K · 11 places ≤25 miAustin suburb; residential growth.
- Wichita Falls, TXPop. 105K · 1 places ≤25 miNorth TX; military; residential and commercial.
- Pearland, TXPop. 109K · 30 places ≤25 miHouston suburb; residential growth.
- College Station, TXPop. 108K · 1 places ≤25 miUniversity town; residential demand.
March–November season (5 cities)
Campaigns live by January; off-season Dec–Feb.
- Lubbock, TXPop. 249K · 0 places ≤25 miSouth Plains; university; residential.
- Amarillo, TXPop. 199K · 1 places ≤25 miPanhandle; commercial and residential.
- Midland, TXPop. 133K · 1 places ≤25 miOil boom; commercial paving demand.
- Odessa, TXPop. 119K · 2 places ≤25 miOil boom; commercial paving demand.
- Abilene, TXPop. 122K · 0 places ≤25 miWest TX; military; residential.
October–April season (2 cities)
Campaigns live by August; off-season May–Sep.