Texas · Semi-arid climate
Marketing for Asphalt Contractors in Amarillo, TX
Google Ads, Meta Ads, Local Services Ads, SEO and AI search optimization for paving, sealcoating and pavement repair contractors serving Amarillo and the surrounding Texas market.
Market snapshot
- Population
- 199K
- County
- Potter County
- Paving season
- March–November
- Campaigns live by
- January
- 10K+ places ≤25 mi
- 1
- Nearest large metro
- Oklahoma City · 244 mi
The Amarillo paving market
Panhandle; commercial and residential. Amarillo has a GeoNames population of about 199,000 and sits in Potter County. The nearest city with 500,000+ residents is Oklahoma City, OK, 244 mi to the east of Amarillo. It is the 14th-largest of the 29 Texas cities in our directory.
Amarillo's paving season typically runs March–November (about 9 months). Campaigns should be live by January, 6 to 8 weeks before the March start, and Dec–Feb is for retargeting, early-bird sealcoating inquiries and lower-budget awareness. 4 other Texas cities share this season.
Semi-arid climate: Dry conditions favor paving for much of the year while summer heat can limit sealcoating.
Reach around Amarillo
| Radius | 10K+ places | Combined population |
|---|---|---|
| 5 miles | 0 | 199,000 |
| 10 miles | 0 | 199,000 |
| 15 miles | 0 | 199,000 |
| 25 miles | 1 | 214,000 |
| 50 miles | 4 | 257,000 |
Largest communities within 25 miles: Canyon (15K, 17 mi).
How Amarillo compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Amarillo, TX | — | 214K | March–November | January |
| Clovis, NM | 96 mi | 51K | April–October | February |
| Lubbock, TX | 114 mi | 249K | March–November | January |
| Roswell, NM | 199 mi | 49K | April–October | February |
| Lawton, OK | 199 mi | 97K | Year-round | Year-round |
| Wichita Falls, TX | 210 mi | 116K | Year-round | Year-round |
FAQ
Marketing in Amarillo: common questions
When should paving contractors in Amarillo start marketing?
By January. Amarillo's season typically runs March–November, and campaigns need 6 to 8 weeks to ramp before the March start.
Do you have an office in Amarillo?
No. We serve asphalt contractors in Amarillo remotely as part of our nationwide work and plan campaigns around the Texas market, its climate and its paving season.
How big is the Amarillo market for paving marketing?
Amarillo has a GeoNames population of about 199,000. Within 25 miles there are 1 places of 10,000+ residents with a combined population of about 214,000.