Pennsylvania · Meta Ads Management
Meta Ads for Paving Contractors in Scranton, PA
Facebook and Instagram campaigns that show your driveway and parking lot work to Scranton-area homeowners and property managers before they search.
Market snapshot
- Population
- 77K
- County
- Lackawanna County
- Paving season
- May–October
- Campaigns live by
- March
- 10K+ places ≤25 mi
- 6
- Nearest large metro
- New York City · 99 mi
Meta Ads audiences around Scranton
Audiences near Scranton are small (about 192,000 within 25 miles), so campaigns use the widest ring and broad interests.
| Radius from Scranton | 10K+ places | Combined population |
|---|---|---|
| 5 miles | 1 | 90,500 |
| 10 miles | 1 | 90,500 |
| 15 miles | 1 | 90,500 |
| 25 miles | 6 | 192,000 |
Communities for before-and-after ads near Scranton
| Community | Distance | Direction from city | County |
|---|---|---|---|
| Dunmore, PA | 2 mi | northeast | Lackawanna County |
Grouped by distance from Scranton for separate ad sets: Inside 5 miles: Dunmore.
Audiences overlap with Wilkes-Barre (16 mi); contractors covering both should run one campaign with a shared radius rather than two competing ones.
Commercial audiences and timing in Scranton
Property manager and HOA campaigns cover Luzerne County (102K) and Lackawanna County (90K). Scranton's May–October season sets the calendar: Mar–Apr sends sealcoating reminders to past customers, May–Oct rotates project carousels, Nov–Apr retargets visitors and builds warm audiences. Northeastern PA; residential and commercial.
How Scranton compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Scranton, PA | — | 192K | May–October | March |
| Wilkes-Barre, PA | 16 mi | 227K | May–October | March |
| Binghamton, NY | 49 mi | 85K | May–October | March |
| Allentown, PA | 56 mi | 288K | May–October | March |
| Bethlehem, PA | 56 mi | 288K | May–October | March |
| Reading, PA | 75 mi | 166K | May–October | March |
FAQ
Meta Ads in Scranton: common questions
How many people can Meta Ads reach near Scranton?
Counting places of 10,000+ residents: about 90,500 within 5 miles, 90,500 within 10 and 192,000 within 25 miles of Scranton. Meta's estimate counts active users, so it will differ.
When should Scranton contractors run sealcoating reminder ads?
During Mar–Apr, ahead of Scranton's May start, so past customers book before the schedule fills.