New Jersey · Meta Ads Management
Meta Ads for Paving Contractors in Paterson, NJ
Facebook and Instagram campaigns that show your driveway and parking lot work to Paterson-area homeowners and property managers before they search.
Market snapshot
- Population
- 148K
- County
- Passaic County
- Paving season
- April–November
- Campaigns live by
- February
- 10K+ places ≤25 mi
- 197
- Nearest large metro
- New York City · 16 mi
Meta Ads audiences around Paterson
About 1.2 million people live within 10 miles of Paterson, enough for neighborhood campaigns that stay close to home.
| Radius from Paterson | 10K+ places | Combined population |
|---|---|---|
| 5 miles | 11 | 469,000 |
| 10 miles | 45 | 1.2 million |
| 15 miles | 94 | 3.5 million |
| 25 miles | 197 | 16.1 million |
Communities for before-and-after ads near Paterson
| Community | Distance | Direction from city | County |
|---|---|---|---|
| Totowa, NJ | 2 mi | west | Passaic County |
| Woodland Park, NJ | 2 mi | southwest | Passaic County |
| Hawthorne, NJ | 2 mi | northeast | Passaic County |
| Fair Lawn, NJ | 3 mi | northeast | Bergen County |
| Elmwood Park, NJ | 3 mi | east | Bergen County |
| Glen Rock, NJ | 4 mi | northeast | Bergen County |
| Little Falls, NJ | 4 mi | southwest | Passaic County |
| Garfield, NJ | 4 mi | southeast | Bergen County |
| Clifton, NJ | 4 mi | south | Passaic County |
| Saddle Brook, NJ | 4 mi | east | Bergen County |
Grouped by distance from Paterson for separate ad sets: Inside 5 miles: Totowa, Woodland Park, Hawthorne, Fair Lawn, Elmwood Park and Glen Rock and 5 more; 5 to 10 miles: Upper Montclair, Ridgewood, Lodi, Wallington, Paramus and Cedar Grove and 28 more; 10 to 15 miles: Ridgefield, Palisades Park, Kearny, East Orange, Englewood and Wanaque and 43 more.
Audiences overlap with Clifton (4 mi), Newark (13 mi), Jersey City (14 mi), Yonkers (14 mi) and New York City (16 mi); contractors covering both should run one campaign with a shared radius rather than two competing ones.
Commercial audiences and timing in Paterson
Property manager and HOA campaigns cover Queens County (NY) (1.7M), Kings County (NY) (1.3M), Essex County (765K), Bergen County (726K) and Westchester County (NY) (715K). Paterson's April–November season sets the calendar: Feb–Mar sends sealcoating reminders to past customers, Apr–Nov rotates project carousels, Dec–Mar retargets visitors and builds warm audiences. Urban market; residential and commercial.
How Paterson compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Paterson, NJ | — | 16.1M | April–November | February |
| Clifton, NJ | 4 mi | 16.6M | April–November | February |
| Newark, NJ | 13 mi | 17.0M | April–November | February |
| Jersey City, NJ | 14 mi | 17.1M | April–November | February |
| Yonkers, NY | 14 mi | 17.0M | April–November | February |
| New York City, NY | 16 mi | 17.1M | April–November | February |
FAQ
Meta Ads in Paterson: common questions
How many people can Meta Ads reach near Paterson?
Counting places of 10,000+ residents: about 469,000 within 5 miles, 1.2 million within 10 and 16.1 million within 25 miles of Paterson. Meta's estimate counts active users, so it will differ.
When should Paterson contractors run sealcoating reminder ads?
During Feb–Mar, ahead of Paterson's April start, so past customers book before the schedule fills.