Pennsylvania · Google Ads Management
Google Ads for Paving Contractors in Scranton, PA
Search campaigns for asphalt paving, sealcoating and repair contractors in Scranton, built around a 50-mile starting radius and Scranton's May–October season.
Market snapshot
- Population
- 77K
- County
- Lackawanna County
- Paving season
- May–October
- Campaigns live by
- March
- 10K+ places ≤25 mi
- 6
- Nearest large metro
- New York City · 99 mi
Google Ads radius and targets for Scranton
GeoNames counts 6 places of 10,000+ residents within 25 miles of Scranton (about 192,000 people), a standalone market. We start at 50 miles because few large communities surround Scranton, so searches come from a wide area. That radius holds 11 such places and about 298,000 residents.
| Community | Distance | Direction from city | Population |
|---|---|---|---|
| Binghamton, NY | 49 mi | north | 46K |
| Wilkes-Barre, PA | 16 mi | southwest | 41K |
| Back Mountain, PA | 18 mi | west | 27K |
| Hazleton, PA | 35 mi | southwest | 25K |
| Bloomsburg, PA | 50 mi | southwest | 15K |
| Dunmore, PA | 2 mi | northeast | 13K |
| Kingston, PA | 16 mi | southwest | 13K |
| Mountain Top, PA | 20 mi | southwest | 11K |
| Nanticoke, PA | 23 mi | southwest | 10K |
| Berwick, PA | 38 mi | southwest | 10K |
| East Stroudsburg, PA | 38 mi | southeast | 10K |
Just outside 50 miles: Johnson City (51 mi N), Endicott (52 mi N), Endwell (52 mi N), Whitehall Township (52 mi S), Fullerton (55 mi S) and Easton (55 mi SE). Add these as a separate lower-bid campaign only if crews will travel that far.
Other markets in our directory inside the radius: Wilkes-Barre (16 mi) and Binghamton (49 mi).
Schedule and budget in Scranton
Scranton runs on Eastern time, so ad schedules and call-only hours follow Eastern business hours. Scranton's May–October season sets the calendar: Mar–Apr is for building campaigns and raising budgets, May–Oct runs full budgets on driveway, parking lot and repair searches, Nov–Apr drops to low budgets and retargeting. Residential terms like "driveway paving Scranton" and commercial terms like "parking lot paving Scranton" get separate campaigns and landing pages.
How Scranton compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Scranton, PA | — | 192K | May–October | March |
| Wilkes-Barre, PA | 16 mi | 227K | May–October | March |
| Binghamton, NY | 49 mi | 85K | May–October | March |
| Allentown, PA | 56 mi | 288K | May–October | March |
| Bethlehem, PA | 56 mi | 288K | May–October | March |
| Reading, PA | 75 mi | 166K | May–October | March |
FAQ
Google Ads in Scranton: common questions
How wide should a Google Ads radius be for Scranton?
Start at 50 miles. About 192,000 people live in the 6 places of 10,000+ within 25 miles of Scranton; 50 miles includes 11 of them, led by Binghamton, Wilkes-Barre and Back Mountain.
When should Scranton paving contractors turn on Google Ads?
By March, 6 to 8 weeks before Scranton's May start, with Nov–Apr used for low budgets and retargeting.