Pennsylvania · 12 markets
Marketing for Asphalt Contractors in Pennsylvania
Seasonal Google Ads, Meta Ads, SEO and AI search campaigns for paving, sealcoating and pavement repair contractors in 12 Pennsylvania markets.
Seasonal Planning
Pennsylvania paving seasons
Paving seasons across our 12 Pennsylvania markets range from April–November (4 cities) and May–October (8 cities).
Climates in these markets: cold-winter. Together the 12 cities have a GeoNames population of about 2.6 million; the largest are Philadelphia (1.6M), Pittsburgh (304K) and Allentown (120K). We time campaign launches to each city's season, going live 6 to 8 weeks before the season starts in seasonal markets and pacing budgets year-round where the weather allows.
April–November season (4 cities)
Campaigns live by February; off-season Dec–Mar.
- Philadelphia, PAPop. 1.6M · 48 places ≤25 miLarge commercial and residential market.
- Lancaster, PAPop. 59K · 6 places ≤25 miAmish country; agricultural and residential.
- York, PAPop. 44K · 9 places ≤25 miSouth Central PA; residential and industrial.
- Harrisburg, PAPop. 49K · 7 places ≤25 miState capital; government and commercial.
May–October season (8 cities)
Campaigns live by March; off-season Nov–Apr.
- Pittsburgh, PAPop. 304K · 23 places ≤25 miHill terrain adds complexity to driveway projects.
- Allentown, PAPop. 120K · 6 places ≤25 miGrowing suburban market.
- Erie, PAPop. 99K · 0 places ≤25 miLake-effect snow; very short season.
- Reading, PAPop. 88K · 5 places ≤25 miGrowing city; residential demand.
- Scranton, PAPop. 77K · 6 places ≤25 miNortheastern PA; residential and commercial.
- Bethlehem, PAPop. 75K · 6 places ≤25 miLehigh Valley; residential and commercial.
- Altoona, PAPop. 45K · 0 places ≤25 miMountain region; residential demand.
- Wilkes-Barre, PAPop. 41K · 8 places ≤25 miNortheastern PA; residential and commercial.