Wisconsin · Meta Ads Management
Meta Ads for Paving Contractors in Appleton, WI
Facebook and Instagram campaigns that show your driveway and parking lot work to Appleton-area homeowners and property managers before they search.
Market snapshot
- Population
- 74K
- County
- Outagamie County
- Paving season
- May–October
- Campaigns live by
- March
- 10K+ places ≤25 mi
- 8
- Nearest large metro
- Milwaukee · 88 mi
Meta Ads audiences around Appleton
The 10-mile audience around Appleton (about 144,000) is modest, so most campaigns use the 15 to 25 mile ring.
| Radius from Appleton | 10K+ places | Combined population |
|---|---|---|
| 5 miles | 2 | 103,000 |
| 10 miles | 4 | 144,000 |
| 15 miles | 4 | 144,000 |
| 25 miles | 8 | 267,000 |
Communities for before-and-after ads near Appleton
| Community | Distance | Direction from city | County |
|---|---|---|---|
| Menasha, WI | 4 mi | south | Winnebago County |
| Little Chute, WI | 5 mi | east | Outagamie County |
| Neenah, WI | 6 mi | southwest | Winnebago County |
| Kaukauna, WI | 7 mi | east | Outagamie County |
Grouped by distance from Appleton for separate ad sets: Inside 5 miles: Menasha and Little Chute; 5 to 10 miles: Neenah and Kaukauna.
Audiences overlap with Oshkosh (18 mi); contractors covering both should run one campaign with a shared radius rather than two competing ones.
Commercial audiences and timing in Appleton
Property manager and HOA campaigns cover Brown County (196K), Winnebago County (110K) and Outagamie County (101K). Appleton's May–October season sets the calendar: Mar–Apr sends sealcoating reminders to past customers, May–Oct rotates project carousels, Nov–Apr retargets visitors and builds warm audiences. Fox Valley; residential demand.
How Appleton compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Appleton, WI | — | 267K | May–October | March |
| Oshkosh, WI | 18 mi | 254K | May–October | March |
| Green Bay, WI | 26 mi | 235K | May–October | March |
| Waukesha, WI | 87 mi | 1.3M | May–October | March |
| Milwaukee, WI | 88 mi | 1.4M | May–October | March |
| Madison, WI | 96 mi | 377K | May–October | March |
FAQ
Meta Ads in Appleton: common questions
How many people can Meta Ads reach near Appleton?
Counting places of 10,000+ residents: about 103,000 within 5 miles, 144,000 within 10 and 267,000 within 25 miles of Appleton. Meta's estimate counts active users, so it will differ.
When should Appleton contractors run sealcoating reminder ads?
During Mar–Apr, ahead of Appleton's May start, so past customers book before the schedule fills.