Wisconsin · Meta Ads Management
Meta Ads for Paving Contractors in Madison, WI
Facebook and Instagram campaigns that show your driveway and parking lot work to Madison-area homeowners and property managers before they search.
Market snapshot
- Population
- 249K
- County
- Dane County
- Paving season
- May–October
- Campaigns live by
- March
- 10K+ places ≤25 mi
- 7
- Nearest large metro
- Milwaukee · 75 mi
Meta Ads audiences around Madison
The 10-mile audience around Madison (about 322,000) is modest, so most campaigns use the 15 to 25 mile ring.
| Radius from Madison | 10K+ places | Combined population |
|---|---|---|
| 5 miles | 0 | 249,000 |
| 10 miles | 4 | 322,000 |
| 15 miles | 7 | 377,000 |
| 25 miles | 7 | 377,000 |
Communities for before-and-after ads near Madison
| Community | Distance | Direction from city | County |
|---|---|---|---|
| Middleton, WI | 5 mi | west | Dane County |
| Fitchburg, WI | 8 mi | southwest | Dane County |
| Waunakee, WI | 9 mi | north | Dane County |
| Verona, WI | 9 mi | southwest | Dane County |
| Oregon, WI | 10 mi | south | Dane County |
| Sun Prairie, WI | 12 mi | northeast | Dane County |
| Stoughton, WI | 14 mi | southeast | Dane County |
Grouped by distance from Madison for separate ad sets: 5 to 10 miles: Middleton, Fitchburg, Waunakee and Verona; 10 to 15 miles: Oregon, Sun Prairie and Stoughton.
No other market in our directory lies within 25 miles of Madison, so its audiences don't overlap with neighboring campaigns.
Commercial audiences and timing in Madison
Property manager and HOA campaigns cover Dane County (377K). Madison's May–October season sets the calendar: Mar–Apr sends sealcoating reminders to past customers, May–Oct rotates project carousels, Nov–Apr retargets visitors and builds warm audiences. State capital; university; residential.
How Madison compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Madison, WI | — | 377K | May–October | March |
| Janesville, WI | 33 mi | 175K | May–October | March |
| Rockford, IL | 58 mi | 267K | May–October | March |
| Waukesha, WI | 59 mi | 1.3M | May–October | March |
| Milwaukee, WI | 75 mi | 1.4M | May–October | March |
| Oshkosh, WI | 79 mi | 254K | May–October | March |
FAQ
Meta Ads in Madison: common questions
How many people can Meta Ads reach near Madison?
Counting places of 10,000+ residents: about 249,000 within 5 miles, 322,000 within 10 and 377,000 within 25 miles of Madison. Meta's estimate counts active users, so it will differ.
When should Madison contractors run sealcoating reminder ads?
During Mar–Apr, ahead of Madison's May start, so past customers book before the schedule fills.