Massachusetts · Meta Ads Management
Meta Ads for Paving Contractors in Boston, MA
Facebook and Instagram campaigns that show your driveway and parking lot work to Boston-area homeowners and property managers before they search.
Market snapshot
- Population
- 667K
- County
- Suffolk County
- Paving season
- April–November
- Campaigns live by
- February
- 10K+ places ≤25 mi
- 82
- Nearest large metro
- Boston (itself)
Meta Ads audiences around Boston
About 1.9 million people live within 10 miles of Boston, enough for neighborhood campaigns that stay close to home.
| Radius from Boston | 10K+ places | Combined population |
|---|---|---|
| 5 miles | 10 | 1.2 million |
| 10 miles | 25 | 1.9 million |
| 15 miles | 47 | 2.5 million |
| 25 miles | 82 | 3.5 million |
Communities for before-and-after ads near Boston
| Community | Distance | Direction from city | County |
|---|---|---|---|
| Cambridge, MA | 3 mi | northwest | Middlesex County |
| Chelsea, MA | 3 mi | northeast | Suffolk County |
| Somerville, MA | 3 mi | northwest | Middlesex County |
| Everett, MA | 3 mi | north | Middlesex County |
| Brookline, MA | 4 mi | southwest | Norfolk County |
| Winthrop, MA | 4 mi | east | Suffolk County |
| Revere, MA | 4 mi | northeast | Suffolk County |
| Jamaica Plain, MA | 5 mi | southwest | Suffolk County |
| Malden, MA | 5 mi | north | Middlesex County |
| Medford, MA | 5 mi | northwest | Middlesex County |
Grouped by distance from Boston for separate ad sets: Inside 5 miles: Cambridge, Chelsea, Somerville, Everett, Brookline and Winthrop and 4 more; 5 to 10 miles: Arlington, Watertown, Belmont, Melrose, Milton and Winchester and 9 more; 10 to 15 miles: Needham, Wakefield, Lexington, Swampscott, Braintree and Weymouth and 16 more.
Audiences overlap with Cambridge (3 mi), Quincy (8 mi), Lynn (9 mi), Brockton (19 mi) and Lowell (23 mi); contractors covering both should run one campaign with a shared radius rather than two competing ones.
Commercial audiences and timing in Boston
Property manager and HOA campaigns cover Middlesex County (1.5M), Suffolk County (815K), Essex County (666K), Norfolk County (552K) and Plymouth County (196K). Boston's April–November season sets the calendar: Feb–Mar sends sealcoating reminders to past customers, Apr–Nov rotates project carousels, Dec–Mar retargets visitors and builds warm audiences. High-value commercial and residential market.
How Boston compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Boston, MA | — | 3.5M | April–November | February |
| Cambridge, MA | 3 mi | 3.6M | April–November | February |
| Quincy, MA | 8 mi | 3.3M | April–November | February |
| Lynn, MA | 9 mi | 3.3M | May–October | March |
| Brockton, MA | 19 mi | 2.7M | May–October | March |
| Lowell, MA | 23 mi | 3.3M | May–October | March |
FAQ
Meta Ads in Boston: common questions
How many people can Meta Ads reach near Boston?
Counting places of 10,000+ residents: about 1.2 million within 5 miles, 1.9 million within 10 and 3.5 million within 25 miles of Boston. Meta's estimate counts active users, so it will differ.
When should Boston contractors run sealcoating reminder ads?
During Feb–Mar, ahead of Boston's April start, so past customers book before the schedule fills.