Massachusetts · Google Ads Management
Google Ads for Paving Contractors in Boston, MA
Search campaigns for asphalt paving, sealcoating and repair contractors in Boston, built around a 15-mile starting radius and Boston's April–November season.
Market snapshot
- Population
- 667K
- County
- Suffolk County
- Paving season
- April–November
- Campaigns live by
- February
- 10K+ places ≤25 mi
- 82
- Nearest large metro
- Boston (itself)
Google Ads radius and targets for Boston
GeoNames counts 82 places of 10,000+ residents within 25 miles of Boston (about 3.5 million people), a dense metro market. We start at 15 miles because so much population sits close in that a wider radius would buy clicks from drive times your crews won't want. That radius holds 47 such places and about 2.5 million residents.
| Community | Distance | Direction from city | Population |
|---|---|---|---|
| Cambridge, MA | 3 mi | northwest | 110K |
| Quincy, MA | 8 mi | south | 94K |
| Lynn, MA | 9 mi | northeast | 92K |
| Newton, MA | 8 mi | west | 89K |
| Somerville, MA | 3 mi | northwest | 80K |
| Waltham, MA | 9 mi | west | 63K |
| Malden, MA | 5 mi | north | 61K |
| Brookline, MA | 4 mi | southwest | 59K |
| Medford, MA | 5 mi | northwest | 57K |
| Weymouth, MA | 11 mi | southeast | 54K |
| Revere, MA | 4 mi | northeast | 53K |
| Peabody, MA | 13 mi | northeast | 53K |
| South Peabody, MA | 12 mi | northeast | 50K |
| Everett, MA | 3 mi | north | 46K |
Just outside 15 miles: North Reading (15 mi N), Wayland (15 mi W), Natick (16 mi W), Stoughton (16 mi S), Concord (16 mi NW) and Danvers (16 mi NE). Add these as a separate lower-bid campaign only if crews will travel that far.
Other markets in our directory inside the radius: Cambridge (3 mi), Quincy (8 mi) and Lynn (9 mi).
Schedule and budget in Boston
Boston runs on Eastern time, so ad schedules and call-only hours follow Eastern business hours. Boston's April–November season sets the calendar: Feb–Mar is for building campaigns and raising budgets, Apr–Nov runs full budgets on driveway, parking lot and repair searches, Dec–Mar drops to low budgets and retargeting. Residential terms like "driveway paving Boston" and commercial terms like "parking lot paving Boston" get separate campaigns and landing pages.
How Boston compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Boston, MA | — | 3.5M | April–November | February |
| Cambridge, MA | 3 mi | 3.6M | April–November | February |
| Quincy, MA | 8 mi | 3.3M | April–November | February |
| Lynn, MA | 9 mi | 3.3M | May–October | March |
| Brockton, MA | 19 mi | 2.7M | May–October | March |
| Lowell, MA | 23 mi | 3.3M | May–October | March |
FAQ
Google Ads in Boston: common questions
How wide should a Google Ads radius be for Boston?
Start at 15 miles. About 3.5 million people live in the 82 places of 10,000+ within 25 miles of Boston; 15 miles includes 47 of them, led by Cambridge, Quincy and Lynn.
When should Boston paving contractors turn on Google Ads?
By February, 6 to 8 weeks before Boston's April start, with Dec–Mar used for low budgets and retargeting.