New York · Local Services Ads
Local Services Ads for Paving Contractors in New York City, NY
Pay-per-lead Google Local Services Ads for New York City paving contractors, where eligible, with a service area mapped to the counties around New York City.
Market snapshot
- Population
- 8.2M
- Paving season
- April–November
- Campaigns live by
- February
- 10K+ places ≤25 mi
- 231
- Nearest large metro
- New York City (itself)
Local Services Ads service area for New York City
Local Services Ads bill per lead, where your business is eligible. These are the counties with places of 10,000+ people within 30 miles of New York City:
| County | 10K+ places | Population | Largest place |
|---|---|---|---|
| Queens County, NY | 37 | 1.8M | Jamaica |
| Kings County, NY | 18 | 1.3M | East Flatbush |
| Nassau County, NY | 44 | 1.0M | Hempstead |
| Essex County, NJ | 16 | 765K | Newark |
| Bergen County, NJ | 37 | 726K | Hackensack |
| Hudson County, NJ | 11 | 673K | Jersey City |
| Westchester County, NY | 14 | 653K | Yonkers |
| Middlesex County, NJ | 20 | 647K | Edison |
| Bronx County, NY | 17 | 622K | Fordham |
| Union County, NJ | 16 | 521K | Elizabeth |
The 30-mile area around New York City crosses into NJ and CT, so licensing and insurance verification may need to cover more than one state before those counties can be added.
Edge-of-territory decisions, 20 to 35 miles from New York City: Stamford (34 mi NE, 129K), Edison (25 mi SW, 103K), Greenburgh (24 mi N, 87K), White Plains (25 mi NE, 58K), Wayne (20 mi NW, 58K) and New Brunswick (28 mi SW, 57K). Include them only if a crew can reach them and still finish the day's work.
Directory markets within 60 miles
| Market | Distance | Season |
|---|---|---|
| Jersey City, NJ | 4 mi | April–November |
| Newark, NJ | 9 mi | April–November |
| Elizabeth, NJ | 11 mi | April–November |
| Clifton, NJ | 13 mi | April–November |
| Yonkers, NY | 16 mi | April–November |
| Mount Vernon, NY | 16 mi | April–November |
| Paterson, NJ | 16 mi | April–November |
| New Rochelle, NY | 18 mi | April–November |
Markets with a different season than New York City's April–November need their own budget timing if they share a profile.
Weekly budget in New York City
New York City's April–November season sets the calendar: Feb–Mar opens the weekly budget, Apr–Nov raises it to crew capacity, Dec–Mar lowers or pauses it. Leads outside your services or area can be disputed for credit. Massive commercial market; permit planning critical.
How New York City compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| New York City, NY | — | 17.1M | April–November | February |
| Jersey City, NJ | 4 mi | 17.1M | April–November | February |
| Newark, NJ | 9 mi | 17.0M | April–November | February |
| Elizabeth, NJ | 11 mi | 16.7M | April–November | February |
| Clifton, NJ | 13 mi | 16.6M | April–November | February |
| Yonkers, NY | 16 mi | 17.0M | April–November | February |
FAQ
Local Services Ads in New York City: common questions
Which counties should a New York City Local Services Ads profile cover?
Start closest to New York City: Queens County (1.8M), Kings County (1.3M) and Nassau County (1.0M). Add more only where crews travel, since every lead in the area is billable unless disputed.
Is Local Services Ads worth running in New York City's off-season?
During Dec–Mar most New York City contractors lower the weekly budget or pause until Feb–Mar.