Missouri · Google Ads Management
Google Ads for Paving Contractors in St. Louis, MO
Search campaigns for asphalt paving, sealcoating and repair contractors in St. Louis, built around a 20-mile starting radius and St. Louis's April–November season.
Market snapshot
- Population
- 316K
- County
- City of Saint Louis
- Paving season
- April–November
- Campaigns live by
- February
- 10K+ places ≤25 mi
- 47
- Nearest large metro
- Indianapolis · 230 mi
Google Ads radius and targets for St. Louis
GeoNames counts 47 places of 10,000+ residents within 25 miles of St. Louis (about 1.4 million people), a metro market. We start at 20 miles because 20 miles covers St. Louis and its main suburbs without pulling in distant clicks. That radius holds 43 such places and about 1.3 million residents.
| Community | Distance | Direction from city | Population |
|---|---|---|---|
| Saint Charles, MO | 19 mi | northwest | 66K |
| Florissant, MO | 13 mi | northwest | 52K |
| Belleville, IL | 14 mi | southeast | 42K |
| Oakville, MO | 12 mi | southwest | 36K |
| University City, MO | 6 mi | west | 35K |
| Ballwin, MO | 19 mi | west | 31K |
| Upper Alton, IL | 20 mi | north | 29K |
| Granite City, IL | 6 mi | northeast | 29K |
| O'Fallon, IL | 16 mi | east | 29K |
| Mehlville, MO | 11 mi | southwest | 28K |
| Kirkwood, MO | 12 mi | west | 28K |
| Maryland Heights, MO | 14 mi | northwest | 27K |
| East Saint Louis, IL | 3 mi | east | 27K |
| Alton, IL | 18 mi | north | 27K |
Just outside 20 miles: Waterloo (20 mi S), Chesterfield (21 mi W), Godfrey (23 mi N), Eureka (25 mi W), Wildwood (25 mi W) and Saint Peters (26 mi NW). Add these as a separate lower-bid campaign only if crews will travel that far.
Other markets in our directory inside the radius: St. Charles (19 mi).
Schedule and budget in St. Louis
St. Louis runs on Central time, so ad schedules and call-only hours follow Central business hours. St. Louis's April–November season sets the calendar: Feb–Mar is for building campaigns and raising budgets, Apr–Nov runs full budgets on driveway, parking lot and repair searches, Dec–Mar drops to low budgets and retargeting. Residential terms like "driveway paving St. Louis" and commercial terms like "parking lot paving St. Louis" get separate campaigns and landing pages.
How St. Louis compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| St. Louis, MO | — | 1.4M | April–November | February |
| St. Charles, MO | 19 mi | 1.4M | April–November | February |
| O'Fallon, MO | 30 mi | 780K | April–November | February |
| Springfield, IL | 86 mi | 129K | April–November | February |
| Columbia, MO | 117 mi | 132K | April–November | February |
| Bloomington, IL | 143 mi | 133K | April–November | February |
FAQ
Google Ads in St. Louis: common questions
How wide should a Google Ads radius be for St. Louis?
Start at 20 miles. About 1.4 million people live in the 47 places of 10,000+ within 25 miles of St. Louis; 20 miles includes 43 of them, led by Saint Charles, Florissant and Belleville.
When should St. Louis paving contractors turn on Google Ads?
By February, 6 to 8 weeks before St. Louis's April start, with Dec–Mar used for low budgets and retargeting.