Michigan · Google Ads Management
Google Ads for Paving Contractors in Ann Arbor, MI
Search campaigns for asphalt paving, sealcoating and repair contractors in Ann Arbor, built around a 20-mile starting radius and Ann Arbor's May–October season.
Market snapshot
- Population
- 117K
- County
- Washtenaw County
- Paving season
- May–October
- Campaigns live by
- March
- 10K+ places ≤25 mi
- 16
- Nearest large metro
- Detroit · 36 mi
Google Ads radius and targets for Ann Arbor
GeoNames counts 16 places of 10,000+ residents within 25 miles of Ann Arbor (about 836,000 people), a metro market. We start at 20 miles because 20 miles covers Ann Arbor and its main suburbs without pulling in distant clicks. That radius holds 7 such places and about 417,000 residents.
| Community | Distance | Direction from city | Population |
|---|---|---|---|
| Canton, MI | 13 mi | east | 87K |
| Westland, MI | 18 mi | east | 82K |
| Novi, MI | 19 mi | northeast | 59K |
| Romulus, MI | 18 mi | east | 23K |
| Ypsilanti, MI | 7 mi | east | 20K |
| Wayne, MI | 18 mi | east | 17K |
| South Lyon, MI | 13 mi | north | 12K |
Just outside 20 miles: Wixom (20 mi NE), Livonia (21 mi E), Garden City (21 mi E), Inkster (22 mi E), Farmington (23 mi NE) and Farmington Hills (23 mi NE). Add these as a separate lower-bid campaign only if crews will travel that far.
Schedule and budget in Ann Arbor
Ann Arbor runs on Eastern time, so ad schedules and call-only hours follow Eastern business hours. Ann Arbor's May–October season sets the calendar: Mar–Apr is for building campaigns and raising budgets, May–Oct runs full budgets on driveway, parking lot and repair searches, Nov–Apr drops to low budgets and retargeting. Residential terms like "driveway paving Ann Arbor" and commercial terms like "parking lot paving Ann Arbor" get separate campaigns and landing pages.
How Ann Arbor compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Ann Arbor, MI | — | 836K | May–October | March |
| Livonia, MI | 21 mi | 2.9M | May–October | March |
| Dearborn, MI | 29 mi | 2.9M | May–October | March |
| Detroit, MI | 36 mi | 2.9M | May–October | March |
| Warren, MI | 40 mi | 2.9M | May–October | March |
| Sterling Heights, MI | 42 mi | 2.6M | May–October | March |
FAQ
Google Ads in Ann Arbor: common questions
How wide should a Google Ads radius be for Ann Arbor?
Start at 20 miles. About 836,000 people live in the 16 places of 10,000+ within 25 miles of Ann Arbor; 20 miles includes 7 of them, led by Canton, Westland and Novi.
When should Ann Arbor paving contractors turn on Google Ads?
By March, 6 to 8 weeks before Ann Arbor's May start, with Nov–Apr used for low budgets and retargeting.