Maine · Google Ads Management
Google Ads for Paving Contractors in Portland, ME
Search campaigns for asphalt paving, sealcoating and repair contractors in Portland, built around a 50-mile starting radius and Portland's May–October season.
Market snapshot
- Population
- 67K
- County
- Cumberland County
- Paving season
- May–October
- Campaigns live by
- March
- 10K+ places ≤25 mi
- 7
- Nearest large metro
- Boston · 98 mi
Google Ads radius and targets for Portland
GeoNames counts 7 places of 10,000+ residents within 25 miles of Portland (about 218,000 people), a standalone market. We start at 50 miles because few large communities surround Portland, so searches come from a wide area. That radius holds 17 such places and about 425,000 residents.
| Community | Distance | Direction from city | Population |
|---|---|---|---|
| Lewiston, ME | 31 mi | north | 36K |
| Dover, NH | 44 mi | southwest | 31K |
| Rochester, NH | 43 mi | southwest | 30K |
| West Scarborough, ME | 9 mi | southwest | 28K |
| South Portland, ME | 1 mi | southeast | 26K |
| South Portland Gardens, ME | 3 mi | southwest | 24K |
| Auburn, ME | 30 mi | north | 23K |
| Portsmouth, NH | 47 mi | southwest | 22K |
| Biddeford, ME | 15 mi | southwest | 21K |
| Sanford, ME | 30 mi | southwest | 21K |
| Saco, ME | 14 mi | southwest | 19K |
| Westbrook, ME | 6 mi | west | 18K |
| Brunswick, ME | 23 mi | northeast | 15K |
| York Beach, ME | 38 mi | southwest | 13K |
Just outside 50 miles: Augusta (51 mi NE), Laconia (61 mi W), Amesbury (65 mi SW), Newburyport (66 mi SW), Waterville (69 mi NE) and East Concord (70 mi SW). Add these as a separate lower-bid campaign only if crews will travel that far.
Other markets in our directory inside the radius: South Portland (1 mi), Auburn (30 mi), Lewiston (31 mi), Rochester (43 mi) and Dover (44 mi).
Schedule and budget in Portland
Portland runs on Eastern time, so ad schedules and call-only hours follow Eastern business hours. Portland's May–October season sets the calendar: Mar–Apr is for building campaigns and raising budgets, May–Oct runs full budgets on driveway, parking lot and repair searches, Nov–Apr drops to low budgets and retargeting. Residential terms like "driveway paving Portland" and commercial terms like "parking lot paving Portland" get separate campaigns and landing pages.
How Portland compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Portland, ME | — | 218K | May–October | March |
| South Portland, ME | 1 mi | 218K | May–October | March |
| Auburn, ME | 30 mi | 74K | May–October | March |
| Lewiston, ME | 31 mi | 74K | May–October | March |
| Rochester, NH | 43 mi | 148K | May–October | March |
| Dover, NH | 44 mi | 167K | May–October | March |
FAQ
Google Ads in Portland: common questions
How wide should a Google Ads radius be for Portland?
Start at 50 miles. About 218,000 people live in the 7 places of 10,000+ within 25 miles of Portland; 50 miles includes 17 of them, led by Lewiston, Dover and Rochester.
When should Portland paving contractors turn on Google Ads?
By March, 6 to 8 weeks before Portland's May start, with Nov–Apr used for low budgets and retargeting.