Idaho · Meta Ads Management
Meta Ads for Paving Contractors in Boise, ID
Facebook and Instagram campaigns that show your driveway and parking lot work to Boise-area homeowners and property managers before they search.
Market snapshot
- Population
- 146K
- County
- Ada County
- Paving season
- April–October
- Campaigns live by
- February
- 10K+ places ≤25 mi
- 6
- Nearest large metro
- None within 300 mi
Meta Ads audiences around Boise
The 10-mile audience around Boise (about 272,000) is modest, so most campaigns use the 15 to 25 mile ring.
| Radius from Boise | 10K+ places | Combined population |
|---|---|---|
| 5 miles | 1 | 158,000 |
| 10 miles | 3 | 272,000 |
| 15 miles | 4 | 289,000 |
| 25 miles | 6 | 431,000 |
Communities for before-and-after ads near Boise
| Community | Distance | Direction from city | County |
|---|---|---|---|
| Garden City, ID | 2 mi | west | Ada County |
| Meridian, ID | 9 mi | west | Ada County |
| Eagle, ID | 9 mi | northwest | Ada County |
| Kuna, ID | 14 mi | southwest | Ada County |
Grouped by distance from Boise for separate ad sets: Inside 5 miles: Garden City; 5 to 10 miles: Meridian and Eagle; 10 to 15 miles: Kuna.
Audiences overlap with Meridian (9 mi) and Nampa (19 mi); contractors covering both should run one campaign with a shared radius rather than two competing ones.
Commercial audiences and timing in Boise
Property manager and HOA campaigns cover Ada County (289K) and Canyon County (142K). Boise's April–October season sets the calendar: Feb–Mar sends sealcoating reminders to past customers, Apr–Oct rotates project carousels, Nov–Mar retargets visitors and builds warm audiences. Fast-growing metro; new construction paving.
How Boise compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Boise, ID | — | 431K | April–October | February |
| Meridian, ID | 9 mi | 431K | April–October | February |
| Nampa, ID | 19 mi | 431K | April–October | February |
| Pocatello, ID | 196 mi | 81K | May–October | March |
| Idaho Falls, ID | 209 mi | 86K | May–October | March |
| Kennewick, WA | 230 mi | 216K | April–November | February |
FAQ
Meta Ads in Boise: common questions
How many people can Meta Ads reach near Boise?
Counting places of 10,000+ residents: about 158,000 within 5 miles, 272,000 within 10 and 431,000 within 25 miles of Boise. Meta's estimate counts active users, so it will differ.
When should Boise contractors run sealcoating reminder ads?
During Feb–Mar, ahead of Boise's April start, so past customers book before the schedule fills.