Iowa · Google Ads Management
Google Ads for Paving Contractors in West Des Moines, IA
Search campaigns for asphalt paving, sealcoating and repair contractors in West Des Moines, built around a 30-mile starting radius and West Des Moines's April–November season.
Market snapshot
- Population
- 64K
- County
- Polk County
- Paving season
- April–November
- Campaigns live by
- February
- 10K+ places ≤25 mi
- 10
- Nearest large metro
- None within 300 mi
Google Ads radius and targets for West Des Moines
GeoNames counts 10 places of 10,000+ residents within 25 miles of West Des Moines (about 484,000 people), a regional market. We start at 30 miles because population is spread out and 30 miles is needed to reach enough searches. That radius holds 10 such places and about 484,000 residents.
| Community | Distance | Direction from city | Population |
|---|---|---|---|
| Des Moines, IA | 6 mi | east | 210K |
| Ankeny, IA | 12 mi | northeast | 57K |
| Urbandale, IA | 3 mi | north | 44K |
| Johnston, IA | 7 mi | north | 21K |
| Waukee, IA | 9 mi | west | 19K |
| Altoona, IA | 14 mi | east | 17K |
| Indianola, IA | 17 mi | southeast | 15K |
| Clive, IA | 2 mi | north | 15K |
| Grimes, IA | 9 mi | northwest | 11K |
| Norwalk, IA | 7 mi | south | 10K |
Just outside 30 miles: Ames (32 mi N), Boone (34 mi N), Newton (35 mi E), Pella (43 mi E), Marshalltown (53 mi NE) and Oskaloosa (59 mi E). Add these as a separate lower-bid campaign only if crews will travel that far.
Other markets in our directory inside the radius: Des Moines (6 mi).
Schedule and budget in West Des Moines
West Des Moines runs on Central time, so ad schedules and call-only hours follow Central business hours. West Des Moines's April–November season sets the calendar: Feb–Mar is for building campaigns and raising budgets, Apr–Nov runs full budgets on driveway, parking lot and repair searches, Dec–Mar drops to low budgets and retargeting. Residential terms like "driveway paving West Des Moines" and commercial terms like "parking lot paving West Des Moines" get separate campaigns and landing pages.
How West Des Moines compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| West Des Moines, IA | — | 484K | April–November | February |
| Des Moines, IA | 6 mi | 484K | April–November | February |
| Ames, IA | 32 mi | 135K | May–October | March |
| Waterloo, IA | 95 mi | 120K | May–October | March |
| Cedar Rapids, IA | 111 mi | 278K | May–October | March |
| Iowa City, IA | 113 mi | 241K | May–October | March |
FAQ
Google Ads in West Des Moines: common questions
How wide should a Google Ads radius be for West Des Moines?
Start at 30 miles. About 484,000 people live in the 10 places of 10,000+ within 25 miles of West Des Moines; 30 miles includes 10 of them, led by Des Moines, Ankeny and Urbandale.
When should West Des Moines paving contractors turn on Google Ads?
By February, 6 to 8 weeks before West Des Moines's April start, with Dec–Mar used for low budgets and retargeting.