Iowa · Meta Ads Management
Meta Ads for Paving Contractors in Des Moines, IA
Facebook and Instagram campaigns that show your driveway and parking lot work to Des Moines-area homeowners and property managers before they search.
Market snapshot
- Population
- 210K
- County
- Polk County
- Paving season
- April–November
- Campaigns live by
- February
- 10K+ places ≤25 mi
- 10
- Nearest large metro
- None within 300 mi
Meta Ads audiences around Des Moines
About 439,000 people live within 10 miles of Des Moines, enough for neighborhood campaigns that stay close to home.
| Radius from Des Moines | 10K+ places | Combined population |
|---|---|---|
| 5 miles | 0 | 210,000 |
| 10 miles | 7 | 439,000 |
| 15 miles | 9 | 468,000 |
| 25 miles | 10 | 484,000 |
Communities for before-and-after ads near Des Moines
| Community | Distance | Direction from city | County |
|---|---|---|---|
| West Des Moines, IA | 6 mi | west | Polk County |
| Urbandale, IA | 6 mi | west | Polk County |
| Clive, IA | 6 mi | west | Polk County |
| Johnston, IA | 7 mi | northwest | Polk County |
| Altoona, IA | 8 mi | east | Polk County |
| Ankeny, IA | 9 mi | north | Polk County |
| Norwalk, IA | 9 mi | southwest | Warren County |
| Grimes, IA | 11 mi | northwest | Polk County |
| Waukee, IA | 14 mi | west | Dallas County |
Grouped by distance from Des Moines for separate ad sets: 5 to 10 miles: West Des Moines, Urbandale, Clive, Johnston, Altoona and Ankeny and 1 more; 10 to 15 miles: Grimes and Waukee.
Audiences overlap with West Des Moines (6 mi); contractors covering both should run one campaign with a shared radius rather than two competing ones.
Commercial audiences and timing in Des Moines
Property manager and HOA campaigns cover Polk County (439K), Warren County (26K), Dallas County (19K) and Jasper County (15K). Des Moines's April–November season sets the calendar: Feb–Mar sends sealcoating reminders to past customers, Apr–Nov rotates project carousels, Dec–Mar retargets visitors and builds warm audiences. State capital; commercial and residential market.
How Des Moines compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Des Moines, IA | — | 484K | April–November | February |
| West Des Moines, IA | 6 mi | 484K | April–November | February |
| Ames, IA | 30 mi | 135K | May–October | March |
| Waterloo, IA | 90 mi | 120K | May–October | March |
| Cedar Rapids, IA | 105 mi | 278K | May–October | March |
| Iowa City, IA | 107 mi | 241K | May–October | March |
FAQ
Meta Ads in Des Moines: common questions
How many people can Meta Ads reach near Des Moines?
Counting places of 10,000+ residents: about 210,000 within 5 miles, 439,000 within 10 and 484,000 within 25 miles of Des Moines. Meta's estimate counts active users, so it will differ.
When should Des Moines contractors run sealcoating reminder ads?
During Feb–Mar, ahead of Des Moines's April start, so past customers book before the schedule fills.