Delaware · Meta Ads Management
Meta Ads for Paving Contractors in Wilmington, DE
Facebook and Instagram campaigns that show your driveway and parking lot work to Wilmington-area homeowners and property managers before they search.
Market snapshot
- Population
- 72K
- County
- New Castle County
- Paving season
- April–November
- Campaigns live by
- February
- 10K+ places ≤25 mi
- 25
- Nearest large metro
- Philadelphia · 25 mi
Meta Ads audiences around Wilmington
The 10-mile audience around Wilmington (about 109,000) is modest, so most campaigns use the 15 to 25 mile ring.
| Radius from Wilmington | 10K+ places | Combined population |
|---|---|---|
| 5 miles | 0 | 71,900 |
| 10 miles | 3 | 109,000 |
| 15 miles | 8 | 225,000 |
| 25 miles | 25 | 2.1 million |
Communities for before-and-after ads near Wilmington
| Community | Distance | Direction from city | County |
|---|---|---|---|
| Pennsville, NJ | 7 mi | south | Salem County |
| Pike Creek Valley, DE | 8 mi | west | New Castle County |
| Hockessin, DE | 8 mi | west | New Castle County |
| Bear, DE | 10 mi | southwest | New Castle County |
| Brookside, DE | 11 mi | southwest | New Castle County |
| Newark, DE | 12 mi | west | New Castle County |
| Chester, PA | 12 mi | northeast | Delaware County |
| Glasgow, DE | 14 mi | southwest | New Castle County |
Grouped by distance from Wilmington for separate ad sets: 5 to 10 miles: Pennsville, Pike Creek Valley and Hockessin; 10 to 15 miles: Bear, Brookside, Newark, Chester and Glasgow.
Audiences overlap with Newark (12 mi), Middletown (22 mi) and Philadelphia (25 mi); contractors covering both should run one campaign with a shared radius rather than two competing ones.
Commercial audiences and timing in Wilmington
Property manager and HOA campaigns cover Philadelphia County (PA) (1.6M), New Castle County (199K), Delaware County (PA) (191K), Camden County (NJ) (189K) and Montgomery County (PA) (82K). Wilmington's April–November season sets the calendar: Feb–Mar sends sealcoating reminders to past customers, Apr–Nov rotates project carousels, Dec–Mar retargets visitors and builds warm audiences. Corporate hub; commercial paving demand.
How Wilmington compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Wilmington, DE | — | 2.1M | April–November | February |
| Newark, DE | 12 mi | 307K | April–November | February |
| Middletown, DE | 22 mi | 305K | April–November | February |
| Philadelphia, PA | 25 mi | 2.7M | April–November | February |
| Camden, NJ | 26 mi | 2.6M | April–November | February |
| Dover, DE | 41 mi | 104K | April–November | February |
FAQ
Meta Ads in Wilmington: common questions
How many people can Meta Ads reach near Wilmington?
Counting places of 10,000+ residents: about 71,900 within 5 miles, 109,000 within 10 and 2.1 million within 25 miles of Wilmington. Meta's estimate counts active users, so it will differ.
When should Wilmington contractors run sealcoating reminder ads?
During Feb–Mar, ahead of Wilmington's April start, so past customers book before the schedule fills.