Delaware · Meta Ads Management
Meta Ads for Paving Contractors in Newark, DE
Facebook and Instagram campaigns that show your driveway and parking lot work to Newark-area homeowners and property managers before they search.
Market snapshot
- Population
- 34K
- County
- New Castle County
- Paving season
- April–November
- Campaigns live by
- February
- 10K+ places ≤25 mi
- 13
- Nearest large metro
- Philadelphia · 36 mi
Meta Ads audiences around Newark
The 10-mile audience around Newark (about 122,000) is modest, so most campaigns use the 15 to 25 mile ring.
| Radius from Newark | 10K+ places | Combined population |
|---|---|---|
| 5 miles | 2 | 59,400 |
| 10 miles | 6 | 122,000 |
| 15 miles | 8 | 206,000 |
| 25 miles | 13 | 307,000 |
Communities for before-and-after ads near Newark
| Community | Distance | Direction from city | County |
|---|---|---|---|
| Brookside, DE | 2 mi | southeast | New Castle County |
| Pike Creek Valley, DE | 5 mi | northeast | New Castle County |
| Glasgow, DE | 5 mi | south | New Castle County |
| Bear, DE | 6 mi | southeast | New Castle County |
| Elkton, MD | 7 mi | southwest | Cecil County |
| Hockessin, DE | 8 mi | north | New Castle County |
| Wilmington, DE | 12 mi | east | New Castle County |
| Pennsville, NJ | 13 mi | east | Salem County |
Grouped by distance from Newark for separate ad sets: Inside 5 miles: Brookside and Pike Creek Valley; 5 to 10 miles: Glasgow, Bear, Elkton and Hockessin; 10 to 15 miles: Wilmington and Pennsville.
Audiences overlap with Wilmington (12 mi) and Middletown (16 mi); contractors covering both should run one campaign with a shared radius rather than two competing ones.
Commercial audiences and timing in Newark
Property manager and HOA campaigns cover New Castle County (199K), Delaware County (PA) (68K), Chester County (PA) (33K), Harford County (MD) (29K) and Cecil County (MD) (16K). Newark's April–November season sets the calendar: Feb–Mar sends sealcoating reminders to past customers, Apr–Nov rotates project carousels, Dec–Mar retargets visitors and builds warm audiences. University town; residential demand.
How Newark compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Newark, DE | — | 307K | April–November | February |
| Wilmington, DE | 12 mi | 2.1M | April–November | February |
| Middletown, DE | 16 mi | 305K | April–November | February |
| Philadelphia, PA | 36 mi | 2.7M | April–November | February |
| Camden, NJ | 37 mi | 2.6M | April–November | February |
| Dover, DE | 38 mi | 104K | April–November | February |
FAQ
Meta Ads in Newark: common questions
How many people can Meta Ads reach near Newark?
Counting places of 10,000+ residents: about 59,400 within 5 miles, 122,000 within 10 and 307,000 within 25 miles of Newark. Meta's estimate counts active users, so it will differ.
When should Newark contractors run sealcoating reminder ads?
During Feb–Mar, ahead of Newark's April start, so past customers book before the schedule fills.