West Virginia · 6 markets
Marketing for Asphalt Contractors in West Virginia
Seasonal Google Ads, Meta Ads, SEO and AI search campaigns for paving, sealcoating and pavement repair contractors in 6 West Virginia markets.
Seasonal Planning
West Virginia paving seasons
Paving seasons across our 6 West Virginia markets range from March–November (4 cities) and April–November (2 cities).
Climates in these markets: humid subtropical. Together the 6 cities have a GeoNames population of about 207,000; the largest are Charleston (50K), Huntington (49K) and Parkersburg (31K). We time campaign launches to each city's season, going live 6 to 8 weeks before the season starts in seasonal markets and pacing budgets year-round where the weather allows.
March–November season (4 cities)
Campaigns live by January; off-season Dec–Feb.
- Charleston, WVPop. 50K · 3 places ≤25 miState capital; commercial and residential.
- Huntington, WVPop. 49K · 4 places ≤25 miRiver city; residential and commercial.
- Morgantown, WVPop. 31K · 1 places ≤25 miUniversity town; residential demand.
- Parkersburg, WVPop. 31K · 2 places ≤25 miOhio River; residential and commercial.
April–November season (2 cities)
Campaigns live by February; off-season Dec–Mar.