Wisconsin · Cold-winter climate
Marketing for Asphalt Contractors in Oshkosh, WI
Google Ads, Meta Ads, Local Services Ads, SEO and AI search optimization for paving, sealcoating and pavement repair contractors serving Oshkosh and the surrounding Wisconsin market.
Market snapshot
- Population
- 67K
- County
- Winnebago County
- Paving season
- May–October
- Campaigns live by
- March
- 10K+ places ≤25 mi
- 6
- Nearest large metro
- Milwaukee · 75 mi
The Oshkosh paving market
University town; residential demand. Oshkosh has a GeoNames population of about 66,600 and sits in Winnebago County. The nearest city with 500,000+ residents is Milwaukee, WI, 75 mi to the southeast of Oshkosh. It is the 9th-largest of the 10 Wisconsin cities in our directory.
Oshkosh's paving season typically runs May–October (about 6 months). Campaigns should be live by March, 6 to 8 weeks before the May start, and Nov–Apr is for retargeting, early-bird sealcoating inquiries and lower-budget awareness. 9 other Wisconsin cities share this season.
Cold-winter climate: Freeze-thaw cycles create a post-winter rush of pothole, crack and surface-failure repair calls, and sealcoating can only start once overnight lows stay above 50 degrees.
Reach around Oshkosh
| Radius | 10K+ places | Combined population |
|---|---|---|
| 5 miles | 0 | 66,600 |
| 10 miles | 0 | 66,600 |
| 15 miles | 2 | 110,000 |
| 25 miles | 6 | 254,000 |
| 50 miles | 20 | 629,000 |
Largest communities within 25 miles: Appleton (74K, 18 mi), Fond du Lac (43K, 18 mi), Neenah (26K, 12 mi), Menasha (18K, 13 mi) and Kaukauna (16K, 22 mi).
How Oshkosh compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Oshkosh, WI | — | 254K | May–October | March |
| Appleton, WI | 18 mi | 267K | May–October | March |
| Green Bay, WI | 43 mi | 235K | May–October | March |
| Waukesha, WI | 72 mi | 1.3M | May–October | March |
| Milwaukee, WI | 75 mi | 1.4M | May–October | March |
| Madison, WI | 79 mi | 377K | May–October | March |
FAQ
Marketing in Oshkosh: common questions
When should paving contractors in Oshkosh start marketing?
By March. Oshkosh's season typically runs May–October, and campaigns need 6 to 8 weeks to ramp before the May start.
Do you have an office in Oshkosh?
No. We serve asphalt contractors in Oshkosh remotely as part of our nationwide work and plan campaigns around the Wisconsin market, its climate and its paving season.
How big is the Oshkosh market for paving marketing?
Oshkosh has a GeoNames population of about 66,600. Within 25 miles there are 6 places of 10,000+ residents with a combined population of about 254,000.