Virginia · 14 markets
Marketing for Asphalt Contractors in Virginia
Seasonal Google Ads, Meta Ads, SEO and AI search campaigns for paving, sealcoating and pavement repair contractors in 14 Virginia markets.
Seasonal Planning
Virginia paving seasons
Paving seasons across our 14 Virginia markets range from Year-round (7 cities), March–November (5 cities) and April–November (2 cities).
Climates in these markets: humid subtropical and cold-winter. Together the 14 cities have a GeoNames population of about 2.3 million; the largest are Virginia Beach (453K), Norfolk (246K) and Chesapeake (235K). We time campaign launches to each city's season, going live 6 to 8 weeks before the season starts in seasonal markets and pacing budgets year-round where the weather allows.
Year-round season (7 cities)
Campaigns run all year with monthly budget changes.
- Virginia Beach, VAPop. 453K · 6 places ≤25 miCoastal market; military; year-round demand.
- Norfolk, VAPop. 246K · 10 places ≤25 miNaval base; commercial and residential.
- Chesapeake, VAPop. 235K · 10 places ≤25 miGrowing city; residential and commercial.
- Newport News, VAPop. 182K · 8 places ≤25 miMilitary; commercial and residential.
- Hampton, VAPop. 136K · 9 places ≤25 miMilitary; commercial and residential.
- Portsmouth, VAPop. 96K · 10 places ≤25 miNaval base; commercial and residential.
- Suffolk, VAPop. 88K · 6 places ≤25 miGrowing city; residential demand.
March–November season (5 cities)
Campaigns live by January; off-season Dec–Feb.
- Richmond, VAPop. 220K · 15 places ≤25 miState capital; commercial and residential.
- Roanoke, VAPop. 100K · 3 places ≤25 miSouthwestern VA; residential and commercial.
- Lynchburg, VAPop. 80K · 3 places ≤25 miUniversity town; residential demand.
- Harrisonburg, VAPop. 53K · 1 places ≤25 miUniversity town; residential demand.
- Charlottesville, VAPop. 47K · 1 places ≤25 miUniversity town; high-value residential.
April–November season (2 cities)
Campaigns live by February; off-season Dec–Mar.