New Mexico · 6 markets
Marketing for Asphalt Contractors in New Mexico
Seasonal Google Ads, Meta Ads, SEO and AI search campaigns for paving, sealcoating and pavement repair contractors in 6 New Mexico markets.
Seasonal Planning
New Mexico paving seasons
Paving seasons across our 6 New Mexico markets range from March–November (1 city), April–October (4 cities) and May–October (1 city).
Climates in these markets: hot desert, high plains and semi-arid. Together the 6 cities have a GeoNames population of about 876,000; the largest are Albuquerque (559K), Las Cruces (102K) and Santa Fe (84K). We time campaign launches to each city's season, going live 6 to 8 weeks before the season starts in seasonal markets and pacing budgets year-round where the weather allows.
March–November season (1 city)
Campaigns live by January; off-season Dec–Feb.
April–October season (4 cities)
Campaigns live by February; off-season Nov–Mar.
- Albuquerque, NMPop. 559K · 5 places ≤25 miHigh desert; strong shoulder seasons.
- Roswell, NMPop. 49K · 0 places ≤25 miSoutheastern NM; residential and commercial.
- Farmington, NMPop. 43K · 0 places ≤25 miNorthwestern NM; oil and gas; commercial.
- Clovis, NMPop. 39K · 1 places ≤25 miEastern NM; agricultural and residential.
May–October season (1 city)
Campaigns live by March; off-season Nov–Apr.