Kentucky · 8 markets
Marketing for Asphalt Contractors in Kentucky
Seasonal Google Ads, Meta Ads, SEO and AI search campaigns for paving, sealcoating and pavement repair contractors in 8 Kentucky markets.
Seasonal Planning
Kentucky paving seasons
Paving seasons across our 8 Kentucky markets range from March–November (6 cities) and April–November (2 cities).
Climates in these markets: humid subtropical and cold-winter. Together the 8 cities have a GeoNames population of about 731,000; the largest are Louisville (244K), Lexington (225K) and Bowling Green (64K). We time campaign launches to each city's season, going live 6 to 8 weeks before the season starts in seasonal markets and pacing budgets year-round where the weather allows.
March–November season (6 cities)
Campaigns live by January; off-season Dec–Feb.
- Louisville, KYPop. 244K · 14 places ≤25 miMajor metro; commercial and residential market.
- Lexington, KYPop. 225K · 6 places ≤25 miUniversity city; residential and commercial.
- Bowling Green, KYPop. 64K · 0 places ≤25 miGrowing city; manufacturing and residential.
- Owensboro, KYPop. 59K · 0 places ≤25 miRiver city; residential and commercial.
- Richmond, KYPop. 34K · 5 places ≤25 miUniversity town; residential demand.
- Georgetown, KYPop. 32K · 5 places ≤25 miManufacturing hub; commercial paving.
April–November season (2 cities)
Campaigns live by February; off-season Dec–Mar.