Kansas · 7 markets
Marketing for Asphalt Contractors in Kansas
Seasonal Google Ads, Meta Ads, SEO and AI search campaigns for paving, sealcoating and pavement repair contractors in 7 Kansas markets.
Seasonal Planning
Kansas paving seasons
Paving seasons across our 7 Kansas markets range from April–November (2 cities) and May–October (5 cities).
Climates in these markets: cold-winter. Together the 7 cities have a GeoNames population of about 1.1 million; the largest are Wichita (390K), Overland Park (187K) and Kansas City (151K). We time campaign launches to each city's season, going live 6 to 8 weeks before the season starts in seasonal markets and pacing budgets year-round where the weather allows.
April–November season (2 cities)
Campaigns live by February; off-season Dec–Mar.
May–October season (5 cities)
Campaigns live by March; off-season Nov–Apr.
- Overland Park, KSPop. 187K · 20 places ≤25 miKansas City suburb; affluent residential.
- Kansas City, KSPop. 151K · 21 places ≤25 miBorder city; commercial and residential.
- Olathe, KSPop. 134K · 15 places ≤25 miGrowing suburb; residential demand.
- Lawrence, KSPop. 94K · 4 places ≤25 miUniversity town; residential demand.
- Manhattan, KSPop. 56K · 1 places ≤25 miUniversity and military; residential.