Indiana · 10 markets
Marketing for Asphalt Contractors in Indiana
Seasonal Google Ads, Meta Ads, SEO and AI search campaigns for paving, sealcoating and pavement repair contractors in 10 Indiana markets.
Seasonal Planning
Indiana paving seasons
Paving seasons across our 10 Indiana markets range from April–November (5 cities) and May–October (5 cities).
Climates in these markets: cold-winter. Together the 10 cities have a GeoNames population of about 1.8 million; the largest are Indianapolis (830K), Fort Wayne (260K) and Evansville (120K). We time campaign launches to each city's season, going live 6 to 8 weeks before the season starts in seasonal markets and pacing budgets year-round where the weather allows.
April–November season (5 cities)
Campaigns live by February; off-season Dec–Mar.
- Indianapolis, INPop. 830K · 16 places ≤25 miState capital; large commercial and residential market.
- Evansville, INPop. 120K · 1 places ≤25 miSouthwestern IN; river city; commercial.
- Bloomington, INPop. 84K · 2 places ≤25 miUniversity town; residential demand.
- Lafayette, INPop. 71K · 2 places ≤25 miUniversity and industrial; residential.
- Muncie, INPop. 70K · 3 places ≤25 miUniversity town; residential market.
May–October season (5 cities)
Campaigns live by March; off-season Nov–Apr.
- Fort Wayne, INPop. 260K · 2 places ≤25 miNortheastern IN; residential and commercial.
- South Bend, INPop. 102K · 8 places ≤25 miNorthern IN; university and residential.
- Carmel, INPop. 89K · 16 places ≤25 miAffluent suburb; high-value residential.
- Fishers, INPop. 77K · 16 places ≤25 miFast-growing suburb; new construction paving.
- Greenwood, INPop. 56K · 15 places ≤25 miIndianapolis suburb; residential growth.