District of Columbia · Meta Ads Management
Meta Ads for Paving Contractors in Washington, DC
Facebook and Instagram campaigns that show your driveway and parking lot work to Washington-area homeowners and property managers before they search.
Market snapshot
- Population
- 602K
- Paving season
- April–November
- Campaigns live by
- February
- 10K+ places ≤25 mi
- 107
- Nearest large metro
- Washington (itself)
Meta Ads audiences around Washington
About 1.7 million people live within 10 miles of Washington, enough for neighborhood campaigns that stay close to home.
| Radius from Washington | 10K+ places | Combined population |
|---|---|---|
| 5 miles | 3 | 843,000 |
| 10 miles | 34 | 1.7 million |
| 15 miles | 67 | 2.5 million |
| 25 miles | 107 | 3.7 million |
Communities for before-and-after ads near Washington
| Community | Distance | Direction from city | County |
|---|---|---|---|
| Shaw, DC | 1 mi | northeast | — |
| Adams Morgan, DC | 2 mi | north | — |
| Arlington, VA | 4 mi | west | Arlington County |
| Chillum, MD | 5 mi | northeast | Prince George's County |
| Baileys Crossroads, VA | 6 mi | southwest | Fairfax County |
| Takoma Park, MD | 6 mi | north | Montgomery County |
| Hillcrest Heights, MD | 6 mi | southeast | Prince George's County |
| Alexandria, VA | 6 mi | south | City of Alexandria |
| Hyattsville, MD | 6 mi | northeast | Prince George's County |
| Silver Spring, MD | 7 mi | north | Montgomery County |
Grouped by distance from Washington for separate ad sets: Inside 5 miles: Shaw, Adams Morgan and Arlington; 5 to 10 miles: Chillum, Baileys Crossroads, Takoma Park, Hillcrest Heights, Alexandria and Hyattsville and 25 more; 10 to 15 miles: Wheaton, White Oak, Merrifield, Hybla Valley, Tysons Corner and Springfield and 27 more.
Audiences overlap with Arlington (4 mi), Alexandria (6 mi), Rockville (14 mi), Bowie (17 mi) and Gaithersburg (19 mi); contractors covering both should run one campaign with a shared radius rather than two competing ones.
Commercial audiences and timing in Washington
Property manager and HOA campaigns cover Montgomery County (MD) (785K), Fairfax County (VA) (783K), Prince George's County (MD) (643K), Anne Arundel County (MD) (366K) and Howard County (MD) (296K). Washington's April–November season sets the calendar: Feb–Mar sends sealcoating reminders to past customers, Apr–Nov rotates project carousels, Dec–Mar retargets visitors and builds warm audiences. Federal market; high-value commercial and government paving.
How Washington compares with nearby markets
| Market | Distance | Pop. ≤25 mi | Season | Live by |
|---|---|---|---|---|
| Washington, DC | — | 3.7M | April–November | February |
| Arlington, VA | 4 mi | 3.8M | April–November | February |
| Alexandria, VA | 6 mi | 3.6M | April–November | February |
| Rockville, MD | 14 mi | 3.7M | April–November | February |
| Bowie, MD | 17 mi | 3.9M | April–November | February |
| Gaithersburg, MD | 19 mi | 3.3M | April–November | February |
FAQ
Meta Ads in Washington: common questions
How many people can Meta Ads reach near Washington?
Counting places of 10,000+ residents: about 843,000 within 5 miles, 1.7 million within 10 and 3.7 million within 25 miles of Washington. Meta's estimate counts active users, so it will differ.
When should Washington contractors run sealcoating reminder ads?
During Feb–Mar, ahead of Washington's April start, so past customers book before the schedule fills.